Author Archives: admin

Your newsletter seeds (prospects) won’t sprout overnight

Well, I had a few genius comments but then the post got lost in cyberspace, so I’ll try to reconstruct the line of thought. If you garden, you know it is a fantasy to think that if you plant seeds … Continue reading

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What not to have in your newsletter.

When someone else’s newsletter arrives in my mailbox, I do look at it. First, I flip through it quickly to see if any particular thing grabs my attention. If I think I’ll want to look at it later, I’ll set … Continue reading

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“Involvement Devices” keep your readers engaged.

Perhaps you’ve noticed when receiving some offers in the mail that you’re asked to do something extra when you respond. It could be to check a box, to scratch off something to reveal a bonus, or it could be to … Continue reading

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More about What to Put In Your Newsletter

Remember, it’s NOT all about you. It’s about what your readers want. So, yes a little about you and your business is good. As part of that, don’t be afraid to get a little personal about yourself. You may not … Continue reading

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Who will read my newsletter?

That’s a question to ask yourself. Is it your existing customers? Is it prospective clients? People of influence? Employees? All of the above? Keep in mind that you want your newsletter to be read and to be passed around or … Continue reading

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Some questions to ask yourself when you start your newsletter…

• Who will read your newsletter? • What problems do my customers have? • What do they want to know about? • What other marketing pieces of mine will my customers see and how will they work with the newsletter? … Continue reading

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