Author Archives: admin

Share a bit of yourself

Some newsletters are cookie cutter, without any personality of the sender. It’s helpful to have at least one article in each issue of your newsletter that talks about you. That may be a little awkward, if you’re a shrinking violet. … Continue reading

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One seed was dormant for years, but then…

A few years ago we did score a small one time job (a few hundred dollars) as a direct result of sending our company newsletter to prospective clients. In my core business of office cleaning, my objective is to obtain … Continue reading

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What if I have just a few newsletters to produce?

Everybody starts somewhere. Perhaps your company is small. Or maybe you just want to start small with newsletters. There’s no need for you to talk to a printer about placing an order if you just want to print these on … Continue reading

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Tell Them What You’re Going To Tell Them

This strategy is optional, but you’ll find it helpful. There are two main types of reading styles. One person is the ultra-analytical, reading every word. Then there is the rest of mankind: we skim to find things of interest. Actually … Continue reading

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What to Highlight and What to Spotlight in Your Easy Newsletter

So, what can you include in your easy newsletter if you want to customize your content? You could feature the spotlight on one of your employees. Besides their name and how long they’ve worked for you, what are their interests … Continue reading

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Interview: How business owners and managers use a company newsletter

Just a quick note…. If you’d like to listen to an audio interview on how business owners are using newsletters, check out this link. www.YourGrandIdea.com/idea/28/ You can even download the mp3 file to listen to later. Todd Skaggs and I … Continue reading

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Don’t start and stop. Be consistent in sending your newsletter monthly

Consistency trumps everything else in importance. Great company newsletters show up like clockwork. You can count on them reaching your customers every month with solid information, helpful tips, and good ideas. Consistency so outweighs factors such as how many pages … Continue reading

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Complaints stopped

For my other business of office cleaning, sometimes our people goof. We have great people who are conscientious. But occasionally there is a small breakage or an oversight. For instance at an office we clean, one of our team members … Continue reading

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How to add or change a photo in Your Easy Newsletter template using Microsoft Word

Admittedly, tech things that should be simple for me have in the past turned into frustrations. So you may be more intuitive than I am when it comes to photo editing. Here’s the easiest way I’ve found to add a … Continue reading

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Should I mail my company newsletter in an envelope or as a self-mailer?

How you mail your newsletter is up to you of course. A self-mailer means that the newsletter is mailed by itself, not in an envelope. To do so, plan for the space to put your return address as well as … Continue reading

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